Cognitive Task Analysis

How do experts make decisions? If you ask an expert that question outright regarding specific decisions they made, they will likely refer to relying on "gut feelings" or "intuition", regardless of their domain of practice. Typically, the more expertise an individual has, the harder it is for them to describe the subtleties of their decision making processes. That is where Cognitive Task Analysis (CTA) comes in. CTA encompasses a wide range of knowledge elicitation and representation techniques that uncover the cognitive aspects of expertise. This information can then serve as the foundation for research-based, decision-centered solutions that support the decision making of non-experts. 361 Interactive leverages sound existing CTA protocols and also develops innovative new ones based on the customer's requirements and the demands of the domain being studied. CTA, conducted properly, uncovers the cognitive complexities of perception formation, behavioral motivation, environmental awareness and decision making.

Cognitive Modeling

Many commercial and military tasks are centered on split-second decision making which require a number of cognitive processes working in concert. In order to better understand the mental progressions a decision maker undergoes on the way to taking action, a map or cognitive model can be created to clarify the thought process.

Cognitive modeling has become an essential tool for researchers to categorize the processes that the human brain uses to arrive at a decision or to accomplish complex assignments involving learning, perception, memory, prediction, problem solving, planning, and environmental awareness.

At 361 Interactive, our goal when building cognitive models is to clearly define and describe how these processes interact during the performance of a task, and to develop a step-by-step picture of how decisions are made. Our aim is to shape these models to enable effective improvements to existing training and education methods and to deliver a product that truly predicts, teaches, and enhances.

Interactive Multimedia Development

In the growing arena of interactive systems, there is an ongoing demand for higher quality products. To meet this demand, 361 Interactive uses the latest in interactive visualization and data management technology to create innovative and energetic learning and design solutions. To create these applications, we have utilized our extensive interactive programming, cognitive psychology, corporate and government training, engineering and design background to provide a unique, yet complete approach to developing the most effective, useable solutions possible.

By focusing on the learner's needs, abilities and contexts and applying this knowledge to system design, 361 Interactive builds the interactive educational experience to support learners along their growth curve from novice to expert users.

Game-Based Training

Serious game design is the creation of a video game to be played for a purpose other than pleasure with the intent of addressing an issue or specific objective, such as training or education. Designing these games involves the creation of simulations that realistically represent these objectives, while still engaging the user.

At 361 Interactive, we have successfully integrated these ideas into several educational games. Basic educational objectives were presented to the users with repetition at the introductory level of the games, which eventually gave way to more difficult challenges with in-depth learning points as the user advanced. We have found that using a progression of increasingly difficult scenarios aimed at the growth of the user's proficiency is the most successful way to use serious video games as a platform for educating, training, and informing.

Performance Measurement and Assessment

Performance measurement is the use of statistical evidence to determine an individual's progress toward distinct milestones. This evidence, for example, could include response accuracy, reaction time, and the sensitivity, specificity, and bias of an individual to determine if action is needed. This kind of assessment is vital to many organizations wishing to maximize the benefits of productivity while minimizing any negative outcomes.

At 361 Interactive, we have developed a wide range of innovative metrics to complement the existing methods of assessing human performance. We are then able to apply this knowledge to aid our customers' decision making, training, and evaluation processes to enable them to increase their work rate while using as few resources as possible.